The reasons for this are different, but when you ask them, many will say they feel they look "healthier" and better overall with a "sun kissed glow". Most don't even want to overdo it, it has just gotten so common to be a bit more tan than you were born.
Like I mentioned before, - this is a very controversial topic and some people easily get offended. Especially when they tan themselves and don't want to hear any cons. Thats why I will try to carefully explain where I'm coming from in several articels. I'm not a tanning virgin either, been there, done that...gave it up.
Read more here: http://longhairedatheart.blogspot.com/2010/05/tanning-trend-and-lightening-up.html
Skin color, your race...but a fashion trend?
Let me start off by saying that your skin color is related to your ethnic make up, usually called "race*". If your ancestry is Scandinavian for example, you will have a lighter skin tone ranging from porcellain to light beige.
If you are Latin, you will most likey be more tan, and if your roots stem from lower Africa you will have dark brown skin.
That is all good and well, that is just how we were born, "created"...how ever you want to call it.
The other skin colors are not as desired it seems....almost like in beauty or fashion, when certain things are in, and others are out.
But wait a minute...should skin color really be treated like fashion?? Ever??
I have heard of black women that got told (by other black women) their skin color is "too dark", often it seems lighter blacks are considered the "lucky ones". Not a nice thing to do, but so far at least most do not take the drastic step to bleach themselves and rock their skin color anyways.
But what about the whites, that can easily grab a bottle of self tanner or just let the UV rays do their thing?
Yes, they have chosen tanning, rather than defending their own beauty. Sure, if lightening up a hue or two was easier I think more very dark women would give it a try....but it just saddens me to think that anyone would want to change their skin color because they think its ugly.
It is a bit more than just a sweater or even your hair....the skin is an organ, the largest one at that.
(Model above right: Barbara Maier (Germany))
What is even more sad is bad comments on pale or fair skin color. Some are downright insults or even racist. Yes, I DO think it is racist to make bad comments on pale skin tones (or any skin tone for that matter), even if it comes from people who are also naturally light...not other ethnicities. Just think of how stupid that sounds "you were born with an ugly skin color"...
The comment "go get a tan!" is almost as normal as saying "how are you doing?"...noone thinks its a bad thing, but again...think of it the other way - "go bleach yourself a little!"...everyone would flip the fuck out...
Most Europeans, the few light skinned people in the world...are naturally not tan. If you are Irish - Irish are not tan, if you are Dutch - Dutch aren't tan either. There is not many fair skinned people left in this world, and it is sad to see that the ones that are left seem to dislike it.
No tan is still mostly beautiful in Asia
Dan Ji, Kim Tae Hee, Song Hye Kyo (Korea)
Toda Erika (Japan), Becky (Japan), Fan Bing Bing (China)
In Asia, the trend actually goes the other way. Pale is still considered pretty for many (although the trend is changing), but not every Asian woman can be pale simply by trying not to get too much sun (some are naturally light of course), especially southern Asians are tan. Skin bleaching creams and pale make up, have created a just as odd trend. People often want what they don't have...
"Mother Nature" planned well when she made you that skin color that you are. Your overall features match it and harmonize with it. The pink of your lips and cheeks is just strong enough for your own skin tone, same with your eyes, brows etc. When you tan yourself you will naturally end up needing more make up, not to look washed out. I know people think tan disguises their under eye circles and spots, but they are only a less noticeable shade for your own eyes, it is still there...I can see it, others can too, just for you it seems to have changed. Looking back at my tanning days, I was not any less blemished looking than with lighter skin...on top of that my lips looked so pale they actually looked less "there", my eyes just did not pop as much as they do with a light complexion, plus...it made me look a bit older, back then not a problem, I was very young, but I don't want that in the future.
Pale, fair, white...what the hell?
"Pale" does not equal fair skin, just to be clear. You can be pale at any skin tone, it is just that mostly fair people are referred to as pale. But no matter what color you are, being at your lightest, your birth color can benefit your looks just like I described it above for fair skinned people.
Speaking of "fair", that really is not a skin tone either, its just common slang to describe very light skin. Skin Tones have not really been put into words yet, they are still just numbers according to science.
Definiton of "Fair"
Etymology: Middle English fager, fair, from Old English fæger; akin to Old High German fagar beautiful
Date: before 12th century
1 : pleasing to the eye or mind especially because of fresh, charming, or flawless quality, clean, pure
So, according to that, anyone can be fair, and fair is just pale...same word. Sadly pale was given a negative reputation, so let me call untannted skin of any color "fair"..
I'm just giving people another view on tan, reveal some things that don't make sense. I don't want to force anyone to stop, and I can't....whoever is truly commited to tanning will not stop because of opinions like mine. But what I do care about are the people that don't even really know why they are doing it, that are maybe even tired of it or giving in to trends and the pressure of society.
I don't think its enough to keep telling people how bad a tan is, and how you are going to age faster and get cancer...that alone does not solve anything. The issue is much deeper, and just like with a child you can not simply just "forbid" things, you need to educate. That allows people to view things differently and they may make different decisions based on this new view.
I want to say that your skin tone is the least thing you should worry about. That is just one more thing to tell us we are not good the way we naturally are, and do we really need that??
* I somewhat dislike terms like race, black, white..etc. they are too general and not accurate, however..I have to use them to some degree so people understand it. It's common language.